Summary: Lomi launches customer rewards and referral program

Why It Matters: The addition of rewards and referrals suggests a shift toward increasing customer lifetime value and lowering acquisition costs through word-of-mouth.

What Changed:

• Added a "Rewards" link to the main navigation and support menus.
• Added a "Refer Friends" call-to-action within the shopping cart interface.
• Updated the shopping cart with a "Free Shipping" progress bar showing how much more a user needs to spend to hit the $50 threshold.
• Added a "Your privacy choices" link to the footer for data sharing opt-outs.
• Integrated a product recommendation section in the cart for the Lomi 3 Cap & Bucket.