Summary: Knack replaces holiday sale with new customer offer

Why It Matters: The company is moving from a holiday-specific promotion to a permanent or evergreen discount to attract new users. This suggests they are focused on aggressive new user growth.

What Changed:

• The "Presidents’ Day Sale" banner was removed.
• A "New Customer Offer" banner was added in its place.
• The discount link was updated from a holiday-themed URL to a general "new-customer-offer" URL.
• The 65% discount on Starter Plans remains the same.