Summary: Hailuo AI launches 55% discount on annual plans

Why It Matters: The competitor is using a heavy price cut and a countdown timer to lock users into long-term subscriptions. This suggests a push to increase cash flow and user retention through aggressive discounting.

What Changed:

  • Added a limited-time promotion offering 45% of the original price (55% off) for annual memberships.
  • Introduced a countdown timer showing approximately 4 days remaining for the deal.
  • Added "Unlimited Pro Image Generation" as a key feature of the 365-day plan.
  • Simplified the homepage layout by removing several promotional banners for "Super Creator" recruitment and film festival news.
  • Updated the video generation interface to highlight the "Hailuo 2.3-Fast" model and specific technical specs (768p, 6s).
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