October 12, 2025 ongoing Get alerts for posthog.com

Summary: PostHog launches Web Analytics product

Why It Matters: This shows PostHog is adding a new product to its offerings.

What Changed:

  • PostHog added a new product called "Web Analytics."
  • The website now has a detailed section for Web Analytics, including features, comparisons, and pricing.
  • New customer testimonials specifically for Web Analytics were added.
  • The navigation menu was updated to include "Community" and "More" options.
  • The content now highlights privacy-focused and cookieless tracking for Web Analytics.
  • A comparison table was added, showing how PostHog's Web Analytics stacks up against GA4 and Matomo.
  • New tutorials and documentation links related to Web Analytics were added.
  • Pricing details for Web Analytics, bundled with product analytics, were included.
  • The page now features sections on how Web Analytics pairs with other PostHog products like Product Analytics, Session Replay, and Surveys.
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