February 11, 2026 ongoing Get alerts for cleo.com

Summary: Cleo shifts focus to supply chain orchestration

Why It Matters: The company is moving away from highlighting "AI-powered automation" in its main headline. They are now emphasizing the total control and unification of the supply chain to protect profit margins.

What Changed:

  • Changed the main headline from "Automate your supply chain with AI-powered orchestration" to "Orchestrate your entire supply chain."
  • Added a large amount of footer and navigation content, including links to interactive product tours, white papers, and leadership pages.
  • Updated the sub-headline to focus on how siloed data "drains margins" rather than just being a technical problem.
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