Summary: Higgsfield launches 85% off New Year sale

Why It Matters: The competitor is using a heavy discount and a long-term commitment (2-year plan) to lock in users and gain market share quickly during the holiday season.

What Changed:

• Added a limited-time "New Year Sale" banner with a countdown timer.
• Introduced an 85% discount on the "Nano Banana Pro" plan.
• Added a 2-year unlimited subscription option for the "Nano Banana Pro" model.
• Updated the sale end date to January 5th.
• Added social media links for LinkedIn and TikTok to the footer.
• Added legal links for Creative Challenge, Privacy, and Terms.