Summary: ProPhotos adds industry-specific landing pages and free LinkedIn tools.

Why It Matters: The competitor is expanding its reach by targeting specific professions like doctors and lawyers. They are also using free tools to attract users who are looking for career help.

What Changed:

• Added a new navigation menu with links to specialized pages for doctors, lawyers, students, teachers, and real estate agents.
• Launched a "Free Tools" section featuring generators for LinkedIn headlines, summaries, bios, and resume bullet points.
• Expanded the blog into categories like "Corporate Branding" and "Headshot Tips & Tricks."
• Added "Buy Now" and "Get Started" call-to-action buttons throughout the page.
• Included detailed answers to the Frequently Asked Questions section.
• Added links to sister AI products for therapy and photo restoration.