December 21, 2025 ongoing Get alerts for swellcx.com

Summary: Swell shifts focus to patient surveys and NPS

Why It Matters: Swell is moving its primary messaging away from general reputation monitoring toward specific clinical feedback tools like NPS. This suggests they are trying to move deeper into the patient care cycle rather than just focusing on public reviews.

What Changed:

  • Changed the primary product highlight from "Automated review invites and reputation monitoring" to "Automated patient feedback surveys and NPS."
  • Added a slider element ("Slide 2 of 3") to the product showcase section.
  • Minor text adjustment to the closing sentence of the practice experience section.
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