October 30, 2025 ongoing Get alerts for klaviyo.com

Summary: Klaviyo adds WhatsApp for customer service

Why It Matters: Klaviyo now highlights using WhatsApp for customer service. This shows they are focusing on new ways to talk to customers.

What Changed:

  • The main title changed from "AI Marketing Platform & B2C CRM | Email, SMS & WhatsApp" to "AI Email Marketing & SMS | B2C CRM".
  • The link for the main logo changed from https://www.klaviyo.com/ to https://klaviyo.com/.
  • The link for "Skip to main content" changed from https://www.klaviyo.com/ to https://klaviyo.com/.
  • The link for the main home page logo changed from https://www.klaviyo.com/ to https://klaviyo.com/.
  • Many internal links changed from https://www.klaviyo.com/ to https://klaviyo.com/.
  • A new section was added: "WhatsApp for customer service". This section talks about using WhatsApp for fast, personal chats.
  • A large block of text about cookies and performance cookies was removed from the end of the content.
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