Summary:
Target adds Target Circle 360™ membership
Why It Matters:
Target added a new paid membership program. This could change how customers shop and what they expect.
What Changed:
- Added "skip to main content" and "skip to footer" links at the top.
- Added links for "Target Circle™ Card", "Target Circle 360™", "Registry & Wish List", "Weekly Ad", and "Find Stores" at the top.
- Added sections for "Categories", "Deals", "New & featured", "Pickup & delivery", and "Account" at the top.
- Added a "Sign in for the best experience" section.
- Removed the "5 & under Halloween finds" section and all its product listings.
- Updated the "Just dropped" section with new promotions: "The glam of Oz", "This just in Check out the latest arrivals from Threshold™ with Studio McGee", and "Get ready for a vintage holiday The new collection from John Derian arrives 10/19."
- Removed "Stylish sound from Bose x Kendra Scott Only at Target" and "Winter Wonder Collection Classic, cute & charming decor." from "Just dropped".
- Updated some product listings in "Discover more new products", including changing "Wicked: For Good x Katie Kime Plush Throw Blanket Pink" to "Wicked x Katie Kime Women's Good/Bad Graphic Pullover Sweatshirt - Cream S" and adding "Girls' Wicked x Katie Kime Slippers - Pink 3-4".
- Added "Up to 40% off sneakers & boots for all*" to "Can’t-miss savings".
- Added "The easiest way to shop & save" and "Get top deals, latest trends, and more." sections at the bottom.
- Added a "Footer" section.