Summary: Luma launches localized Houston event discovery

Why It Matters: Luma is shifting from a generic event creation tool to a local discovery platform. By curating specific city guides, they are trying to own the local community network and keep users coming back to find things to do, rather than just hosting one-off pages.

What Changed:

• Replaced the global "Delightful events start here" landing page with a Houston-specific discovery feed.
• Added a "What’s Happening in Houston" section with a custom description of the city's tech and culture scene.
• Integrated a live calendar of local events including run clubs, tech meetups, and film screenings.
• Added event-specific metadata like ticket prices, "Waitlist" status, and "Near Capacity" alerts.
• Included a notification feature for users to get alerted before local events sell out.