September 19, 2025 ongoing Get alerts for framer.com

Summary: Framer adds A/B Testing and optimization

Why It Matters: This change shows Framer is adding tools for users to test and improve their websites.

What Changed:

  • New navigation links added: "Copy Logo as SVG", "Brand Guidelines", "Login", "Sign up", "Product", "Teams", "Resources", "Community", "Help", "Enterprise", "Pricing".
  • "Design Pages" link removed.
  • "New From web builder to design tool. Meet Design Pages." link changed to "New Meet Design Pages." and then back to the original.
  • New section added with detailed examples of "AI", "Design", "CMS", and "Collaborate" features, including images and text.
  • New section added showing "Wireframer" with examples of landing page generation.
  • New section added showing "Fit Image" feature with details and examples.
  • New section added showing "Latest News" with posts like "Fit Image", "Design Pages", "Icon Set: Sargam".
  • New section added showing "Analytics & insights" with detailed metrics like pageviews, visitors, sources, and pages.
  • New section added showing "A/B Testing & optimization" with a visual example of A/B testing setup for different pages.
  • New section added showing "SEO & performance" with Google Lighthouse scores.
  • The "Powering ambitious teams worldwide" section with testimonials was duplicated multiple times.
  • The "Get pro help from handpicked experts" section was removed.
  • The "Launch faster with community resources" section was removed.
  • The footer content was significantly changed and shortened.
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