Summary: WellBeing Brewing launches free IPA 4-pack offer

Why It Matters: The competitor is using a "Buy One, Get One" style promotion to lower the barrier for new customers to try their main product. This could increase their order volume and customer acquisition.

What Changed:

• Added a new promotional banner at the top of the site for a free Intentional IPA 4-pack with any purchase.
• Replaced the main homepage hero section with a "Limited Time Offer" headline.
• Added text explaining the free IPA is a $14 value.
• Included specific terms for the offer, such as "while supplies last" and "limit one per order."