Summary: WeightWatchers launches $10/month flash sale

Why It Matters: The company is shifting from a "6 months free" long-term offer to a low-cost monthly entry point with high urgency. This may attract price-sensitive customers who prefer a lower immediate cost over a long-term commitment.

What Changed:

• The primary promotional headline changed from "6 months free" to "Ends today: Join for as low as $10/month!"
• The starting price point displayed on the homepage decreased from $12/month to $10/month.
• The internal assessment link for medical weight loss was updated to a new version (v4).