Summary: Podscan adds deep audience demographic tracking

Why It Matters: The platform is moving beyond simple keyword alerts. They now provide detailed data on who is listening, including their age, income, and even political leanings. This makes them more useful for high-end advertisers and PR agencies.

What Changed:

• Added a "Add to List" feature for competitive analysis and market research.
• Introduced "Deep Audience Demographics" including age, gender, income, and professional industries.
• Added "Sponsor Intelligence" to identify which brands are advertising on specific shows.
• Launched "Topic Analysis" to track emerging themes across podcast episodes.
• Added "Hosts & Guests Network" to map relationships and appearance patterns.
• Included "Similar Shows Discovery" for benchmarking and partnership mapping.
• Updated the searchable database count to 48.3M+ episodes.