Summary: Surfer launches AI Tracker and new pricing tiers

Why It Matters: The product is shifting focus from traditional Google SEO to "AI Search Visibility." This helps users track how their brand appears in AI tools like ChatGPT and Perplexity.

What Changed:

• Added a new "AI Tracker" feature to monitor brand presence in AI search engines.
• Introduced a new "Discovery" entry-level plan for $49/month.
• Renamed and restructured higher-tier plans to "Standard," "Pro," and "Peace of Mind."
• Added specific tracking for AI platforms including Gemini, ChatGPT, and Perplexity.
• Updated the homepage to emphasize visibility in "AI Chats" alongside Google.
• Added a "Talk to Surfer Expert" lead generation form for enterprise customers.