Summary: American Tourister changes main sale offer

Why It Matters: The competitor changed their main sale offer. This could mean they are trying a new way to get customers to buy.

What Changed:

• The main sale offer changed from "Air Move & Airconic: 40% Off + Free Shipping" to "Friends & Family - Save 30% Off + Extra 15% Off".
• The main banner changed from "Style meets function this fall 30% Off Luggage" to "Friends & Family Event Savings Starting at 30% Off".
• The "Grab These Must-Have Styles" section was updated with new text and a new "Shop By Color" section.
• The "Pack fast, these deals won't last" section changed from "Up to 50% Off" to "50% Off" and the button text changed from "Shop Now" to "Shop Clearance".
• The product listings under the main sale section were completely changed. Many products were removed and new ones added, with different discounts.