Summary: Byredo launches Mojave Ghost Absolu de Parfum

Why It Matters: The brand is shifting its homepage focus from holiday gift sets to a high-end, concentrated version of one of its most popular scents. This suggests a move toward promoting premium "Absolu" versions of best-selling products.

What Changed:

• Replaced the "Le Nécessaire de Voyage Rose of No Man's Land" gift set ($385) with the "Mojave Ghost Absolu de Parfum" ($400) as the featured product.
• Updated the main homepage link from the "Gift Guide" to the "Absolu de Parfum" category.
• Changed secondary homepage links to focus on "Discovery set," "Candles," and "Lips" instead of general "Makeup" and "Body Care" categories.
• Removed a small tracking link related to cookie consent at the bottom of the page.