Summary: NOIISE adds GEO services and Bpifrance backing

Why It Matters: The competitor is expanding into AI-driven search optimization (GEO) and has secured major institutional funding, which may increase their ability to win larger contracts.

What Changed:

• Added "Generative Engine Optimization" (GEO) as a core service offering.
• Announced a new strategic partnership and investment from Bpifrance.
• Updated the "Our History" section to include 2025 milestones.
• Added new 2025 SEMY Awards for SEO and SEA to their trophy cabinet.
• Published several new resources focused on Perplexity AI and Bing AI performance.
• Expanded the navigation menu with more specific sub-services like WordPress and Lead Generation.