Summary: BuiltWith launches transparent tiered pricing plans

Why It Matters: The competitor is moving from a "contact for info" or feature-heavy landing page to a direct sales model. They are clearly showing their high price points ($295–$995/month) and specific plan limits, which helps you understand their target customer's budget.

What Changed:

• Replaced the feature-rich homepage with a dedicated pricing table.
• Added three specific tiers: Basic ($295), Pro ($495), and Team ($995).
• Highlighted a "free forever" individual lookup tool to drive top-of-funnel traffic.
• Listed specific CRM integrations like Pardot, Zoho, and Close.io as core plan value-adds.
• Added a detailed FAQ section covering cancellations, refunds, and data sourcing.