Summary: Mailchimp adds new plan features

Why It Matters: Mailchimp added new features to its Standard plan. This could make their offering more attractive to users.

What Changed:

  • Mailchimp added a list of features to its Standard plan section.
  • New features include "Actionable insights into audience growth and conversion funnels," "Enhanced automations," "Custom-coded email templates," "Customizable Popup forms," and "Personalized onboarding."
  • The text "Try for free Save 15% on 10,000+ contacts" was moved and repeated.
  • The text "Try our Standard plan for free!" was moved.
  • The text "Get 15% off our Standard plan" was moved.
  • The text "Standard" and its description "Send up to 6,000 emails each month. Need to manage more than 250,000 contacts? Get in touch to learn about custom plans." was added.
  • Pricing information for the Standard plan was added, showing "$20.00/mo for 12..."
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