January 23, 2026 ongoing Get alerts for frase.io

Summary: Frase rebrands as a Content Intelligence Platform

Why It Matters: The product is moving away from just "speed" and "optimization" to focus on "intelligence" and predicting what will rank before you start writing.

What Changed:

  • Changed headline from "The Content Optimization Platform" to "The Content Intelligence Platform."
  • Updated value proposition from "10x Faster" to "Know What Will Rank Before You Write."
  • Introduced "Frase Agent" as a tool that analyzes sites and finds opportunities.
  • Changed the free offer description from "Start free" to a "7-day free trial."
  • Removed specific mentions of "3 free documents included" from the bottom of the page.
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