Summary: Blue Horizon Blood Tests removes Pathology Points

Why It Matters: The competitor has removed a loyalty program and specific details about how customers receive results. This might make their service less rewarding for repeat users.

What Changed:

• Removed the "Pathology Points" reward system from the main page.
• Removed the section explaining the three sample collection options.
• Removed details about receiving results by email and free doctor's comments.
• Removed the cookie consent banner and privacy preference details from the top of the page.