Summary:
Fastory shifts focus to stadium and sports fans
Why It Matters:
The product is moving away from general marketing tools to focus on live events and sports teams. This change suggests they are finding more value in the sports industry than in general brand marketing.
What Changed:
- Added "Stadium" and "Sport" as the primary use cases in the main menu.
- Renamed game formats to be more sports-focused, such as "Penalty" and "Predictions."
- Updated the "Loyalty" feature link to point to a new dedicated platform called Fanzone.me.
- Changed pricing labels from "Brands" and "Pack" to "Subscriptions" and "Agency Packs."
- Removed several footer links, including the product catalog and recent updates.
- Added a new video section specifically showing in-stadium fan activations.