Summary: Urban Armor Gear launches 20% off Valentine's Day Sale

Why It Matters: The company is moving from weather-related shipping warnings to a holiday-themed promotion. This shift focuses on driving immediate sales through a limited-time discount code.

What Changed:

  • Added a "20% Off - Valentine's Day Sale" banner across multiple sections of the site.
  • Introduced promo code "VDAY20" for the site-wide discount.
  • Removed warnings regarding delivery delays caused by a "Winter Storm."
  • Set a clear expiration date for the new promotion on February 14th.
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