December 22, 2025 ongoing Get alerts for updater.com

Summary: Updater shifts focus to mobile plan sales

Why It Matters: The company is changing how it describes its core value. It is moving away from general insurance examples to focus on mobile phone plans as its primary example of "complex commerce."

What Changed:

  • Changed the main headline from "Selling insurance is complex" to "Selling mobile plans is complex."
  • Changed the comparison text from "Selling shoes is easy" to "Selling books is easy."
  • Added two new blog posts about sales leadership and resident satisfaction in the multifamily housing sector.
  • Added a new "Click here" link for consumers who want to use the app at the bottom of the page.
  • Updated the cookie consent footer with "Reject All" and "Confirm My Choices" options.
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