Summary: TRIP removes Dry January discount code

Why It Matters: The brand is shifting away from its New Year promotion. This suggests a return to standard pricing or a focus on different value propositions like their "Calm" app partnership.

What Changed:

• Removed the "DRY-JAN55" discount code from the top announcement bar.
• Removed the "DRY-JAN55" discount code from the shopping cart view.
• Replaced the "Start the year off right" headline with "Try our Variety Pack and Save 50%."
• Added a new sub-headline promoting a free three-month Calm membership with Wild Strawberry purchases.