February 7, 2026 ongoing Get alerts for appcues.com

Summary: Appcues rebrands as a Customer Engagement Platform

Why It Matters: The product is moving away from being seen only as a "digital adoption" tool. They want to be known for broader customer engagement across web and mobile apps.

What Changed:

  • The main headline changed from "Digital Adoption & Product Experience Platform" to "Customer Engagement Platform for Web & Mobile."
  • A small formatting character was removed from the end of the page.
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