Summary: Photobox increases Photo Book discount to 50%

Why It Matters: The company is getting more aggressive with its Valentine's Day pricing. By increasing the discount from 40% to 50%, they are trying to win over last-minute shoppers before the holiday deadline.

What Changed:

• The main discount for Photo Books and Wall Art increased from 40% to 50%.
• The promo code changed from "LOVE40" to "CUPIDASH."
• The offer deadline was extended from February 2nd to February 9th.
• Personalised jigsaws are now marked as "delivery unavailable" for Valentine's Day.
• The homepage headline changed from "Share the love" to "Get the perfect gift for the 14th."