Summary:
Pipefy launches Business Orchestration platform
Why It Matters:
The product is moving from a simple workflow tool to a high-level "orchestration" platform. They are targeting much larger companies by adding specific solutions for industries like Manufacturing, Energy, and Utilities.
What Changed:
- Updated the main navigation to focus on "Business Orchestration & Automation Technology."
- Added a new "Enterprise" section to the platform menu highlighting governance and fast results.
- Expanded industry solutions to include Manufacturing, Real Estate, Retail, Energy, Utilities, and Telecommunications.
- Added new department-specific pages for Risk & Compliance, Shared Services, and Logistics.
- Reorganized the "Resources" menu to include a direct link for developers.