Summary: Proofpoint launches "Assess Your Risk" tool

Why It Matters: The company is shifting its primary call-to-action from a generic product demo to a value-added security assessment. This helps them capture leads earlier by offering immediate insights into a prospect's specific vulnerabilities.

What Changed:

  • Replaced the "See It in Action" demo link with a new "Assess Your Risk" tool.
  • Updated the primary conversion path to point to an "Email Rapid Risk Assessment."
  • Removed social media links for YouTube and Instagram from the footer area.
  • Updated all internal site links to remove the "www" prefix from the URL structure.
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