Summary: Jotform launches End of Year Sale on annual plans

Why It Matters: The competitor is using a limited-time discount to lock users into long-term annual contracts. This could make it harder for you to win over their customers during the next twelve months.

What Changed:

• Added an "END OF YEAR SALE" banner to the top of the homepage.
• Promoted "HUGE SAVINGS" specifically for annual plan upgrades.
• Updated the pricing link in the navigation menu with a "SALE" tag.
• Cleaned up the header area by removing several redundant placeholder links.