Summary: Synthesia cuts entry-level pricing by 38%

Why It Matters: The platform is becoming much more affordable for small teams and individuals. By lowering the starting price to $18 per month, they are removing cost barriers that previously might have led customers to choose cheaper alternatives.

What Changed:

• Lowered the Starter plan price from $29 to $18 per month (when billed yearly).
• Lowered the Creator plan price from $89 to $64 per month (when billed yearly).
• Introduced a new "Credits" system as a shared currency for all AI features.
• Added integrations for Google Veo 3.1 and OpenAI Sora 2 for video clip generation.
• Added "AI Dubbing" as a featured capability across paid plans.
• Updated the website to highlight "NEW LOWER PRICES" prominently.