Summary: DAV upgrades holiday donation match to triple

Why It Matters: The organization is increasing the urgency and value of year-end giving. By moving from a double match to a triple match, they are likely trying to hit aggressive fundraising goals before the tax year ends.

What Changed:

• The holiday donation offer changed from a "Double" match to a "Triple" match.
• A countdown timer was added to the website to show days, hours, and minutes remaining for the offer.
• The call-to-action button text changed from "MATCH MY GIFT" to "TRIPLE MY IMPACT."
• Three new articles were added to the "Latest News & Media" section regarding VHA reorganization, Gulf War veteran health, and caregiver support.