Summary: Apollo.io adds personalized demo walkthroughs

Why It Matters: The company is moving beyond self-service signups. By offering personalized walkthroughs, they are trying to help new users find value faster and likely increase their sales conversion rates.

What Changed:

• Added a new "Book a personalized walkthrough" section at the bottom of the page.
• Added a "Book a free demo" call-to-action button.
• Updated all internal website links to include "www" in the URL.
• Added a loading state message for matching users with specific sales experts.