Summary: Kolsquare launches TikTok EMV and price calculator

Why It Matters: The competitor is expanding its free tool suite to attract TikTok marketers. This helps them capture leads early by offering specific value for the fastest-growing social platform.

What Changed:

• Added a new TikTok calculator to estimate influencer prices and Earned Media Value (EMV).
• Introduced a carbon footprint calculator to measure the environmental impact of campaigns.
• Updated the navigation menu to highlight "Free Tools" as a primary category.
• Expanded multi-language support with dedicated 404 and landing pages for French, German, Spanish, and Italian.
• Added a "Tech for Good" section focusing on responsible influencer marketing.