January 17, 2026 ongoing Get alerts for workato.com

Summary: Workato positions as orchestration layer for AI agents

Why It Matters: The product is moving away from fear-based messaging about project failure. They are now focusing on being the essential infrastructure (the "orchestration layer") that makes AI agents work reliably in big companies.

What Changed:

  • Removed the headline "95% of Enterprise AI projects FAIL."
  • Added a new primary headline: "The trusted orchestration layer for AI agents."
  • Updated the sub-headline to emphasize providing "context, trust, and accuracy" for AI agents.
  • Removed a short sentence fragment from the end of a customer testimonial.
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