Summary: VistaPrint adds wholesale and blind shipping

Why It Matters: The company is now specifically targeting resellers and print brokers. By offering blind shipping, they allow other businesses to sell VistaPrint products as their own without the end customer knowing the source.

What Changed:

• The homepage title changed from "Online Printing Services" to "Wholesale Printing for Resellers, Blind Shipping."
• The "Skip to main content" link now directs users to the Reseller Program page instead of the general homepage.
• The account login area was updated to include a "Sign in" text prompt and a specific "Your cart is empty" notification.
• A large amount of footer content and product category links were removed from this specific page view.