Summary: Surfer launches AI Tracker to monitor brand visibility in ChatGPT and Gemini.

Why It Matters: The product is shifting focus from traditional Google search rankings to how brands appear in AI-driven search tools like ChatGPT, Perplexity, and Gemini.

What Changed:

• Added a new "AI Tracker" feature to monitor brand presence across AI platforms.
• Updated the pricing structure with four main tiers: Discovery ($49), Standard ($99), Pro ($182), and Peace of Mind ($299).
• Introduced specific limits for "AI Prompts" tracking, ranging from 25 to 100 prompts depending on the plan.
• Expanded the value proposition to include visibility in Gemini and Perplexity alongside Google and ChatGPT.
• Added a detailed plan comparison table covering features like Brand Knowledge, Custom Voices, and Cannibalization Reports.