Summary: EveryPlate launches "Big Game Bites" menu category

Why It Matters: The brand is using seasonal events to drive sales. By adding themed meals like tacos and flatbreads, they are trying to capture customers looking for party food instead of just standard dinners.

What Changed:

• Added a new "Big Game Bites" tag to several menu items.
• Updated the weekly menu with event-themed recipes like Birria-Style Tacos, Beef Taco Pizzas, and Buffalo Chicken Flatbreads.
• Reorganized the homepage value props to lead with "Craveworthy Flavors" and "Cheaper than Groceries."
• Removed redundant "Easy-to-cook Recipes" text from the main feature list.