Summary: Hobbies Direct launches Bundle Deals

Why It Matters: The store is now focusing on selling groups of products together. This usually helps increase the total amount a customer spends in one visit.

What Changed:

• The main page title changed from "Australia's Leading Hobby Shop" to "Bundle Deals."
• A new link to the "Blog" was added to the top navigation bar.
• A large section of text at the bottom of the page describing the shop's history and location in Geelong was removed.