Summary: Rho targets startups with "Better Business Banking"

Why It Matters: Rho is now clearly focusing its message on startups. This could mean they see a big chance in this market.

What Changed:

• The main headline changed from "The New Standard for Business Banking" to "Better Business Banking for Startups".
• The sub-headline changed from "Yes—cards, banking, & bill pay. Also, a team that will go to the end of the earth to help you win." to "Open accounts instantly, earn yield on your cash, and run all your finances in one platform built for startups."