Summary: Athena removed specific pricing information from its main service offering and pricing section, making the cost less explicit upfront.

Why It Matters:

• Removing explicit pricing from these prominent locations suggests Athena may be testing different pricing strategies, moving towards custom quotes, or aiming to reduce price as an initial barrier to inquiry.
• This change could also indicate a shift to a more consultative sales approach, where the value proposition is discussed before the price is revealed.

What Changed:

• The phrase "for $3,000 per month" was removed from the main service description: "Hire a full-time dedicated assistant and receive world-class delegation coaching."
• The phrase "for only $3,000 per month" was removed from the "Pricing" section heading: "Hire your full-time, dedicated Athena assistant."