Summary: Podscan adds deep audience demographic data

Why It Matters: The platform is moving beyond simple keyword alerts to provide detailed listener profiles. This helps users understand exactly who is hearing their brand mentions or ads.

What Changed:

• Added a new section for "Deep Audience Demographics" including age, gender, income, and political leaning.
• Introduced "Sponsor Intelligence" to track which brands are advertising on specific shows.
• Added "Similar Shows Discovery" to help users find new podcasts with overlapping audiences.
• Launched "Host & Guest Network" tracking to map relationships between different shows.
• Updated the total number of searchable episodes to 48.1 million.
• Removed the detailed pricing plan cards from the main page, keeping only the comparison table.