Summary: Total Fitness extends winter sale to 2026

Why It Matters: The competitor is using a very long-term discount period to lock in new members. They are also focusing heavily on a new club opening in Khmelnytskyi with a low entry price.

What Changed:

• The "Winter Sale" end date was extended from 31.12.2025 to 30.01.2026.
• The main navigation menu and footer links were removed, creating a simplified landing page.
• Detailed descriptions of gym zones (Cardio, Group classes, Gym) were removed.
• Blog post previews and specific club location lists were removed from the main page.
• The page focus shifted entirely to the 50% discount and the new Khmelnytskyi location.