Summary: McKinsey launches new AI insights and app promotion

Why It Matters: The company is shifting focus toward its mobile app and specific AI research. This suggests they want to own the conversation around AI while moving users into their private app ecosystem.

What Changed:

• Added a new section promoting the McKinsey Insights app with exclusive benefits.
• Featured new reports on the state of AI and generative AI productivity.
• Added a "Most popular" content section highlighting industry-specific AI transformations.
• Updated the navigation to include a "More menu options" feature.
• Added a detailed cookie and privacy preference center for user data management.