Summary: Klaviyo rebrands as The Only B2C CRM
Why It Matters: Klaviyo is changing how it talks about itself. It wants to be known as the main CRM for businesses that sell directly to people. This means they are focusing more on customer relationships, not just marketing.
What Changed:
The main title changed from "Marketing Platform | Email, SMS & B2C CRM" to "The Only B2C CRM | Marketing Platform for Email & SMS".
The phrase "Stop chasing transactions. Klaviyo turns customers into diehard fans—obsessed with your products, devoted to your brand, fueling your growth." was updated to include "Get started today."
The section "Fueling growth for brands that don’t settle" changed from "Higher ROI Less work More revenue" to "Higher ROI Larger AOV More revenue".
A new customer testimonial from "Made In" was added.
The "Marketing" section's list of features was reordered and "pills" was removed.
The link for "Reviews" in the Marketing section changed from
/products/review-managementto/products/product-reviews.The footer section "Why Klaviyo" removed "Klaviyo vs. Salesforce Marketing Cloud" and "Klaviyo vs. Listrak".
The footer section "Channels" removed "RCS marketing NEW" and "WhatsApp marketing NEW".
The footer section "More Capabilities" removed "Klaviyo AI", "Reviews", "Marketing Analytics NEW", "Customer Hub NEW", "Advanced Klaviyo Data Platform", "Segmentation", "Forms", and "Templates".
The footer section "Spotlight" removed "The Klaviyo omniverse One platform. Every channel. Real results." and "Klaviyo AI Generate content, predict, and optimize."
The footer section "Integrations" removed the list of specific ecommerce integrations (Shopify, Commerce Cloud, Wix, Woocommerce, Magento, Bigcommerce).
The footer section "Your tech stack" removed the list of integration categories (Advertising, Shipping, Point of sale, Loyalty, Subscription).
The footer section "Developers" removed "Getting started", "Developer guides", and "API docs".
The footer section "Resources" removed "The Klaviyo Power Up Your all-in-one success center with answers, resources, and community to keep you growing" and its sub-items (Help center, Academy, Community, Developers).
The footer section "Support" removed "Support overview Onboarding and support resources to get the most out of Klaviyo" and "Professional services Enterprise and professional support packages and services".
The footer section "Discover more" removed "Case studies Learn from customers who have grown with Klaviyo", "Blog Industry news and growth strategies", "Guides and reports Best practices, strategic guidance, and benchmark reports", "Events Join us at our flagship conference K:BOS and other events throughout the year", and "Trust center Trust and security information".
The footer section "Win BFCM 2025" was removed.
The footer section "Company" removed "Newsroom", "Investor relations", and "Careers".
The footer section "Klaviyo for" removed "Retail and ecommerce", "Restaurant marketing", and "Wellness".
The footer section "Platform" removed "Klaviyo Marketing", "Klaviyo Service NEW", "Klaviyo Analytics NEW", "Klaviyo Data Platform", and "Klaviyo AI".
The footer section "Why Klaviyo" removed "Klaviyo vs. Klaviyo alternatives", "Klaviyo vs. Mailchimp", "Klaviyo vs. Postscript", and "Klaviyo vs. Attentive".
The footer section "Channels" removed "Omnichannel marketing NEW", "Email marketing", and "SMS marketing".
The entire "Privacy Preference Center" section and related cookie settings were removed from the end of the content.
Update your product messaging to highlight your core value proposition.
Review your website content for outdated or unnecessary sections.