Summary:
Weee! launches Lunar New Year seasonal shop
Why It Matters:
The site is shifting from general holiday content to a specific cultural event. This helps them stay relevant to their core customers who celebrate this major holiday.
What Changed:
- The "Holiday Season" category was renamed to "Lunar New Year."
- A new "Trending Store Favorites" section was added to the homepage.
- The countdown timer for the previous promotion was removed.
- The "Global+ Top charts" and specific product ranking lists were removed from the main page view.
- The order of promotional banners was rearranged.