September 28, 2025 ongoing Get alerts for puma.com

Summary: Puma adds HALI 1 basketball shoe

Why It Matters: Puma is promoting a new signature basketball shoe with a known athlete. This shows they are investing in new products and athlete partnerships.

What Changed:

  • Added a new section promoting "HALI 1" basketball shoes.
  • This new section features Tyrese Haliburton and Salehe Bembury.
  • The new section includes a link to "SHOP THE COLLECTION".
  • Removed a large block of country-specific links from the end of the content.
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