Summary: Marketo Engage adds AI-powered agent features

Why It Matters: The platform is shifting toward automated "agents" and deeper AI integration to handle complex marketing tasks. This signals a move from simple automation to autonomous tools that can act on behalf of marketers.

What Changed:

• Added a new "Featured products" menu highlighting AI agents and LLM optimizers.
• Introduced "Experience Platform Agent Orchestrator" to the product lineup.
• Added "Journey Agent" as a coming-soon feature for campaign operations.
• Updated the Gartner Magic Quadrant recognition to the 2025 report.
• Integrated Adobe Express directly into the email designer for easier content creation.
• Added a new CRM sync dashboard and a chat-based meeting scheduler.